Introduction
As an ecommerce store owner or manager, you’ve most likely seen a high web traffic to your site but remained puzzled on how to convert this into significant sales. You’re not alone.
Growing web traffic is a fundamental goal for any ecommerce store owner. However, high traffic volumes don’t inherently translate to thriving business performance. What’s crucial is leveraging that online traffic into actual sales through a high conversion rate - and that’s where your product pages come into play.
Your product pages are the critical linchpins that turn browsing visitors into paying customers. If you’re driving a substantial amount of traffic, yet seeing lacklustre conversion rates, it’s time to revamp those pages to better captivate your potential shoppers. To help you make the most of this untapped resource, we’ve curated a complete list of tips and optimisations that can significantly enhance the efficacy of your product pages and transform them into potent conversion engines. Read on to find out how to optimise your ecommerce site and improve your turnover.
Implement a wishlist or save for later feature
Why Wishlist or Save For Later Feature is Essential
Implementing a wishlist or ‘save for later’ feature on your product pages can greatly enhance user experience and indirectly, boost your conversion rates. It allows customers to mark their desired products without making an immediate purchase - serving as a reminder for future consideration. Additionally, wishlists are often shared with friends or family, expanding your product reach and recognition.
Wishlist: A Tool for Future Engagement
When consumers add items to their wishlists, they provide valuable insights into their preferences and buying intentions. You can capitalise on these insights to send personalised offers or reminders, encouraging potential buyers to revisit their wishlists and complete the purchase. Moreover, to cultivate a sense of urgency, you can notify customers when items in their wishlist are running low or on sale.
‘Save For Later’: Minimising Cart Abandonment
Ever noticed how items placed in the cart sometimes end up abandoned? The ‘save for later’ feature addresses this challenge by allowing consumers to set aside items they’re uncertain about, thereby reducing cart abandonment rates while maintaining the customer’s interest in your products. To further boost conversions, consider sending notifications about price drops or availability changes for ‘save for later’ items.
Implementing the Feature on Your Site
Ensure your wishlist or ‘save for later’ feature is easy to use and prominently displayed on product pages. As far as implementation goes, there are several e-commerce platforms, plugins, and third-party tools available to create this feature seamlessly. Don’t forget to make this feature available to both guests and registered users for best results.
The Impact on Conversion Rates
While wishlists or ‘save for later’ features don’t necessarily guarantee immediate sales, they do play a pivotal role in customer retention, engagement, and long-term conversions. They allow potential buyers to stay connected with your brand, serving as a handy tool to revisit when they’re ready to make a purchase. Ultimately, this feature encourages repeat visits and supports the customer journey, which directly contributes to improved conversion rates.