Introduction
As an ecommerce store owner or manager, you’ve most likely seen a high web traffic to your site but remained puzzled on how to convert this into significant sales. You’re not alone.
Growing web traffic is a fundamental goal for any ecommerce store owner. However, high traffic volumes don’t inherently translate to thriving business performance. What’s crucial is leveraging that online traffic into actual sales through a high conversion rate - and that’s where your product pages come into play.
Your product pages are the critical linchpins that turn browsing visitors into paying customers. If you’re driving a substantial amount of traffic, yet seeing lacklustre conversion rates, it’s time to revamp those pages to better captivate your potential shoppers. To help you make the most of this untapped resource, we’ve curated a complete list of tips and optimisations that can significantly enhance the efficacy of your product pages and transform them into potent conversion engines. Read on to find out how to optimise your ecommerce site and improve your turnover.
Optimise the add to cart process for a smoother customer experience
Nothing can be more infuriating for your potential customers than having a complex and frustrating add-to-cart experience. Smooth out this process and you can certainly see improvement in your conversion rates. Let’s delve into how you can do this.
Reduce Unnecessary Steps
Every additional step in the add-to-cart process creates a new opportunity for a customer to reconsider their purchase or get frustrated and abandon their cart. It’s invaluable to have a streamlined, frictionless process which lets customers add items to their cart in a single step.
Provide Transaction Progress Indicators
Online shoppers like to know where they are in the transaction, so having markers such as ‘Step 1 of 3’, or a progress bar can be reassuring and helps to reduce abandonment.
Keep Shopping and Checkout Options Clear
The ‘Add to Cart’ and ‘Buy Now’ buttons should be prominent and distinct to avoid confusion. If your customer can’t find these buttons or misunderstands them, you’re likely to lose sales.
Make it easy to Update the Cart
Don’t make shoppers go back or start over to correct their cart. It must be easy for customers to modify quantities, delete items or add more products into their cart. Hence, keep the flow flexible and easy to manoeuvre.
Offer a Variety of Payment Options
Not all customers prefer the same payment methods. Assure that you’re supporting a range of payment options, from credit cards to mobile wallets, to make the checkout experience as seamless as possible.
Ensure Security during Transaction
Online security is a major concern for shoppers. Use secure and reliable e-commerce platforms and let your customers know by displaying security badges on your site, this builds trust and reassures hesitant customers.
Conclusion
In conclusion, simplicity, clarity, and convenience are key when optimising the add-to-cart process. Always strive to minimise barriers and reassure your customers at every step.