Introduction
As an ecommerce store owner or manager, you’ve most likely seen a high web traffic to your site but remained puzzled on how to convert this into significant sales. You’re not alone.
Growing web traffic is a fundamental goal for any ecommerce store owner. However, high traffic volumes don’t inherently translate to thriving business performance. What’s crucial is leveraging that online traffic into actual sales through a high conversion rate - and that’s where your product pages come into play.
Your product pages are the critical linchpins that turn browsing visitors into paying customers. If you’re driving a substantial amount of traffic, yet seeing lacklustre conversion rates, it’s time to revamp those pages to better captivate your potential shoppers. To help you make the most of this untapped resource, we’ve curated a complete list of tips and optimisations that can significantly enhance the efficacy of your product pages and transform them into potent conversion engines. Read on to find out how to optimise your ecommerce site and improve your turnover.
Ensure mobile responsiveness for seamless shopping on all devices
Why Mobile Responsiveness Matters
Your potential customers can be browsing your product pages from various devices - desktops, laptops, tablets, or smartphones. For this reason, it’s essential that your product pages are mobile-responsive. A mobile-responsive layout ensures that no matter what device a customer is using, they will get a user-friendly experience.
Mobile Design and User Experience
There’s more to mobile responsiveness than just fitting content on a smaller screen. The design of the mobile site should be intuitive and easy to navigate. Think about the placement of buttons, the option to zoom in on images, and how easy it is to scroll through the page. Providing a seamless user experience regardless of the device can make it easier for visitors to make a purchase, ultimately improving your conversion rate.
Frequency of Mobile Shopping
Consider the fact that many users often prefer shopping on mobile devices. According to Statista, by 2021, 72.9% of all retail e-commerce is expected to be generated via m-commerce. As such, a mobile-friendly product page is not just a bonus, it’s a necessity.
Mobile Speed Optimization
Remember also to optimise your mobile site’s speed. Slow loading times on mobile devices can be a significant deterrent for potential customers. Tools like Google’s PageSpeed Insights can help you check your site speed and offer suggestions for improvement.
SEO and Mobile Responsiveness
Beyond user experience, mobile responsiveness also plays a part in your SEO. Google’s search algorithm gives preference to mobile-friendly websites. By ensuring your product pages are mobile responsive, you can improve your ranking in search engine results, attracting more traffic to your product pages.
Mobile Responsiveness Testing
Lastly, always remember to test your mobile responsiveness. Use various devices and screen sizes to check that everything functions as it should. Regular testing helps ensure that your customers always get the best experience, regardless of how or where they visit your product pages.