Introduction
As an ecommerce store owner or manager, you’ve most likely seen a high web traffic to your site but remained puzzled on how to convert this into significant sales. You’re not alone.
Growing web traffic is a fundamental goal for any ecommerce store owner. However, high traffic volumes don’t inherently translate to thriving business performance. What’s crucial is leveraging that online traffic into actual sales through a high conversion rate - and that’s where your product pages come into play.
Your product pages are the critical linchpins that turn browsing visitors into paying customers. If you’re driving a substantial amount of traffic, yet seeing lacklustre conversion rates, it’s time to revamp those pages to better captivate your potential shoppers. To help you make the most of this untapped resource, we’ve curated a complete list of tips and optimisations that can significantly enhance the efficacy of your product pages and transform them into potent conversion engines. Read on to find out how to optimise your ecommerce site and improve your turnover.
Implement a live chat feature for immediate customer support
The world of online shopping is incredibly convenient, but it also removes the ability for customers to seek instant assistance as they would in a physical store. To bridge this gap, integrating a live chat feature on your product pages could be a game-changer. With it, you can rapidly address customer queries, shoot-up their confidence in your products and ultimately, influence their decision in your favour. Indeed, data shows that customers who chat before buying can often be 2.8 times more likely to complete the purchase.
Choosing the Right Live Chat Software
When deciding to add live chat to your product pages, the technology you choose is critical. Factors you might want to consider include the software’s ease of use, compatibility with your website, the ability to handle multiple chats at once, and features like automated responses to commonly asked questions. Research thoroughly and choose a software that fits your business needs and scale.
Maintaining Quick Response Times
Once you’ve implemented live chat, the key to its success lies in your responsiveness. According to research, consumers typically expect a response within two minutes. This might seem challenging, especially if you’re managing a large volume of enquiries. To ensure a speedy response, you could consider setting up automated responses to common questions or enquiries, or employing a dedicated team to manage live chat during peak hours.
Training Your Team for Live Chat Support
It’s essential to ensure your chat operators are well-versed with your product offerings and your website’s navigation. They should also be trained in customer service skills, such as maintaining a professional and friendly tone, empathising with customer problems and providing solutions swiftly. It’s important that your team is able to handle all types of customer enquiries and represent your brand effectively.
Ensure your Live Chat is Visible
To maximize the potential of your live chat, make sure it’s clearly visible on your product pages - preferably in a location that doesn’t interfere with the browsing experience. A standard practice is to place it at the bottom right of your webpage, but its placement could also depend on your webpage design and content layout. Test different locations to see what works best for your customers.
Live Chat and Conversion Rate
By promptly supporting customers when they need help, you can increase their likelihood of completing their purchases. This can directly impact your conversion rates, hence, live chat is not just a customer service tool but a powerful tactic to enhance conversions. Do analyse the data from your chat feature regularly to see its effect on conversions and fine-tune the experience for better results.