Introduction
As an ecommerce store owner or manager, you’ve most likely seen a high web traffic to your site but remained puzzled on how to convert this into significant sales. You’re not alone.
Growing web traffic is a fundamental goal for any ecommerce store owner. However, high traffic volumes don’t inherently translate to thriving business performance. What’s crucial is leveraging that online traffic into actual sales through a high conversion rate - and that’s where your product pages come into play.
Your product pages are the critical linchpins that turn browsing visitors into paying customers. If you’re driving a substantial amount of traffic, yet seeing lacklustre conversion rates, it’s time to revamp those pages to better captivate your potential shoppers. To help you make the most of this untapped resource, we’ve curated a complete list of tips and optimisations that can significantly enhance the efficacy of your product pages and transform them into potent conversion engines. Read on to find out how to optimise your ecommerce site and improve your turnover.
Optimise the product page for easy bookmarking or saving
Why is Easy Bookmarking and Saving Crucial?
Seamless bookmarking or saving functionality has become an integral part of an online shopping experience. It gives potential customers the luxury of marking their favourite items for later perusal, often resulting in future purchases. By facilitating easy bookmarking, you empower your shoppers to maintain an evolving wish-list, which not only aids indecisive buyers but also allows frequent visitors to keep track of their preferred products.
Optimising Your Product Pages for Bookmarking
To optimise your product pages for bookmarking, the first step is to ensure the URL of each product page is unique and stays constant. This allows every individual product to be bookmarked effectively. Additionally, make sure the bookmark URL directly leads back to the specific product as any redirect or faulty link may frustrate the customer and drive them away from completing a purchase.
Adding a ‘Save for Later’ Feature
While browser-based bookmarking is useful, incorporating a ‘Save for Later’ feature within your site provides a more cohesive and streamlined experience for users. It functions as an internal bookmarking system that customers can use to keep tabs on items they’re interested in, but are not yet ready to buy. This on-site option curates a personalised collection of products specific to each user, increasing product page visits and, eventually, conversion rates.
Create Visual Reminders
Use visual prompts like icons to remind customers that they have items saved for later. Displaying a small notification near the ‘Save for Later’ or ‘Wishlist’ button helps to increase visibility and convenience, which will encourage more visitors to use the feature. For returning customers, gentle alerts or reminder emails about their saved items can prompt them to revisit your site and complete their purchases.
The Impact on Conversion Rates
Optimising your product pages for easy bookmarking and saving has a direct influence on conversion rates. Giving potential customers an accessible way to mark their interest translates to both an immediate increase in site engagement and future sales. It simplifies the shopping journey by giving your customers a user-friendly way to curate their browsing, which creates a more personal and enjoyable shopping experience, thereby boosting conversions.
Continual Monitoring and Improvements
Always remember that optimisation is an ongoing process. Keep monitoring usage patterns, collect feedback and continue enhancing the ‘Save for Later’ or ‘Bookmark’ feature. With a keen emphasis on user experience and data-driven decisions, you can constantly progress and mould features that deliver value to your customers and, in turn, increase conversion rates on your ecommerce store.