Introduction
As an ecommerce store owner or manager, you’ve most likely seen a high web traffic to your site but remained puzzled on how to convert this into significant sales. You’re not alone.
Growing web traffic is a fundamental goal for any ecommerce store owner. However, high traffic volumes don’t inherently translate to thriving business performance. What’s crucial is leveraging that online traffic into actual sales through a high conversion rate - and that’s where your product pages come into play.
Your product pages are the critical linchpins that turn browsing visitors into paying customers. If you’re driving a substantial amount of traffic, yet seeing lacklustre conversion rates, it’s time to revamp those pages to better captivate your potential shoppers. To help you make the most of this untapped resource, we’ve curated a complete list of tips and optimisations that can significantly enhance the efficacy of your product pages and transform them into potent conversion engines. Read on to find out how to optimise your ecommerce site and improve your turnover.
Optimise the product page for voice search compatibility
The Rising Trend of Voice Search
More people are now using voice assistants like Siri, Google Assistant, and Alexa to search the internet. The ease of use and rise of smart home devices have made voice search a rapidly growing trend. According to Google, 27% of the global online population are using voice search on mobile.
Voice Search and Ecommerce
For ecommerce store owners, optimizing your product pages for voice search can make a significant difference in web traffic and ultimately, conversions. Voice search SEO can set your product apart, making it easier for voice shoppers to find your products.
Long-Tail Keywords
Long-tail keywords are essential in voice search optimization. Users of voice search often ask full questions or use longer phrases compared to traditional text search. Thus, include long-tail keywords that align closely with the natural conversational language of your target audience in your product descriptions and SEO strategies.
Frequently Asked Questions
Another way to optimise for voice search is to incorporate a Frequently Asked Questions (FAQ) section on your product pages. Structure the questions to mirror how your customers might verbally ask them, matching the natural language and queries voice search users are likely to use.
Structured Data
The use of structured data markup can significantly boost your voice search SEO. This advanced technique helps search engines understand your content, leading to better categorisation and increased visibility in voice search results.
Local SEO
Optimizing for local SEO is particularly important for businesses with physical stores or services. Voice search users often look for local information. Make sure your store’s address, opening hours, and phone number are up-to-date on your website and online directories.
Mobile Responsiveness
As most voice searches happen on mobile devices, ensure your product pages are mobile-friendly. A fast, well-structured, and responsive mobile website can benefit both voice search users and your search engine rankings.
Testing and Adjustment
When optimizing your product pages for voice search, keep testing. Analyse your traffic and conversion rates to understand if your adjustments are successful. Be prepared to continually adapt and update in response to new voice search trends and algorithms.
Final Thoughts
While voice search optimization may require some potentially significant changes to your current SEO strategy, it offers a compelling opportunity. Investing in voice search now could put you ahead of your competitors and help you to connect with a broader base of potential customers.