Introduction
As an ecommerce store owner or manager, you’ve most likely seen a high web traffic to your site but remained puzzled on how to convert this into significant sales. You’re not alone.
Growing web traffic is a fundamental goal for any ecommerce store owner. However, high traffic volumes don’t inherently translate to thriving business performance. What’s crucial is leveraging that online traffic into actual sales through a high conversion rate - and that’s where your product pages come into play.
Your product pages are the critical linchpins that turn browsing visitors into paying customers. If you’re driving a substantial amount of traffic, yet seeing lacklustre conversion rates, it’s time to revamp those pages to better captivate your potential shoppers. To help you make the most of this untapped resource, we’ve curated a complete list of tips and optimisations that can significantly enhance the efficacy of your product pages and transform them into potent conversion engines. Read on to find out how to optimise your ecommerce site and improve your turnover.
Offer free shipping or other enticing shipping options
The Appeal of Free Shipping
It’s often said, “the best things in life are free” — and for many online shoppers, nothing could ring truer, especially when it comes to shipping. Free shipping has become a potent tool in any ecommerce retailer’s arsenal, demonstrating the capacity to boost conversions and customer loyalty.
Understandable Expectation
Customers anticipate excellent value for their money and convenience in their online shopping experience as standard. High shipping costs can discourage potential customers, making them abandon their purchase unless an appealing shipping offer, like free shipping, is on the table.
Implementing Free Shipping with Effect
Implementing free shipping might not be feasible for all businesses, especially those with small profit margins. However, there are various strategies to make it work. These include setting a minimum order value to unlock free shipping, offering it selectively based on particular locations, specific products, or during promotional periods.
Attractive Alternatives to Free Shipping
If free shipping isn’t a viable option for your ecommerce store, fret not. There are other enticing shipping options that can hold appeal for your customers. Here are a few suggestions:
- Flat Rate Shipping: By setting a standard shipping fee irrespective of the cart size or order value, customers can have clarity about their complete purchase costs.
- Express shipping: For customers who require their items immediately, offering speedier delivery options could be a significant incentive, even though it incurs a cost.
- Click and collect: This option allows customers to buy online and pick up the items from your physical store or a convenient pickup location. While not technically shipping, it’s still a popular and cost-effective fulfilment method.
- Loyalty programmes: Another method could be to offer free or discounted shipping as part of your loyalty programme. For a certain membership fee, your customers can enjoy unlimited free shipping, often encouraging more consistent purchases.
Shipping Transparency for Better Conversions
Whatever your shipping strategy, transparency is key in maintaining trust with your customers. Ensure that your shipping costs or policies are visible and easy to understand. Hidden costs revealed only at the end of the transaction are a surefire way to lose a potential sale and negatively impact your business reputation.
Understanding Your Bottom Line
Remember, the final goal is to improve conversion rates, not just to offer free shipping. Constantly monitor and evaluate your conversion rates, customer feedback and profit margins to ensure the balance between enhanced customer satisfaction and profitability for your business.
The Power of Free Shipping
In the realm of ecommerce, free shipping can serve as a powerful persuasion tool. As a business, understanding how to offer free shipping or compelling shipping options in a way that benefits both you and the consumer can work wonders for your conversion rates.